Just Enough Delivery

Dutch newspaper De Telegraaf sells thousands of no-subscription newspapers on a daily basis through separate distribution points. The excess number of delivered copies represented a big debit entry. Besides the fact they miss out on revenue when newspapers are sold out. Big4Data developed Just Enough Delivery (JED). On the basis of historical data, this system calculates the number of required newspapers per distribution point. The optimization of this distribution process forms a foundation for policies around the amount of newspapers that need to be delivered per distribution point.

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